1. Optimize your social profiles (Engaging visuals, profile & cover photos, consistent urls, links, descriptions – use keywords, fill out all fields)
2. Post consistently & schedule tailored posts on all platforms (use tools to help automate ex. Hootsuite, Buffer, Sprout Social)
   *Only 20% of your updates should be promotional, 80% should be social
3. Use Visual Content – images & video (live video currently rates highest in feeds, use correct image sizes)
4. Be creative – post a variety of personal & brand posts (Use tools such as ex. Canva, Adobe Spark, or EDIT.org)
5. Cross promote – Share business/company posts to your personal pages & other social accounts
6. Quality content increases engagement (your reach, comments & shares are most important)
7. Post in comments for higher engagement
8. Tag pages and people – ex. @klhtechnology, expands to a larger audience
9. Emoji’s give you higher engagement 😊
10. Personal vs Company/Business Accounts (Has to be business account to have Insights – Public vs Private)
11. Respond to ALL comments (40% want a response within 60 minutes)
12. Monitor Analytics & Insights – What performs better?
    (Performance, Clicks, Shares, Views, Traffic, Demographics, Conversions, Optimal Posting Times)

Facebook 

Over 1 billion users, most downloaded mobile app (405 min/mo)

• Make sure you’ve added a Call to Action button
• Under Insights – Top Post from Pages You Watch – Select 5, monitor engagement
• Grow Your Reviews (these show up in Google listings and search engine results)
• Participate in Facebook groups

Instagram

Fastest growing network – 4x more engagement than Facebook (200 min/mo)

• Use 11+ #hashtags each post for more engagement, you can have up to 30.
• Revisit your older updates and add relevant #hashtags in the comments.
• Use location tagging to show up in particular location streams.
• Don’t post duplicate photos and use line breaks & Emojis in Bio.
• Turn on post notifications for accounts you follow and tag relevant accounts in posts.

LinkedIn 

Professional network presence/resume (17 min/mo)

• Double check spelling and grammar.
• Fill in all details and fields, more information and keywords used the better.
• Join LinkedIn Groups or create your own group to be part of the community. Cross promote posts to Groups.
• Always type a personal message when connecting. Build your Testimonials.
• Should have personal and company page.

Twitter

Conversation – 140 characters or less (30 min/mo)

• Post more often than other platforms. Re-post content performs well.
• Posts perform best with only 2 #hashtags (compared to 1 or more).
• Regularly search #hashtags to your industry. Monitor, follow, & engage.

YouTube – 2^nd Largest Search Engine
Pinterest – Social Discovery Network, Drives Web Traffic (405 min/mo)
Snapchat – Authentic, Real-Time
Google Posts – Search Engines (10 min/mo)

Simple Social Media Schedule

Facebook: 1-2 updates per day
Twitter: 3-5+ times per day
Instagram: Once per day
LinkedIn: Once per weekday